Organic Fish? Wild-Caught Is the Honest Gold Standard
Here's the honest truth: there's no meaningful "organic" standard for wild-caught fish — it was built for farmed food. What you're really after is wild-caught & sustainably harvested. That's the real gold standard for seafood, and it's the only way we've ever fished.
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Wild fish & wild salmon, ready to ship
Real wild-caught fillets and portions, frozen at the peak of freshness — the honest answer when you're shopping for "organic fish" or organic seafood.
Wild Sockeye Salmon Fillet
from $49.95
Wild-caught Canadian sockeye, skin-on & boneless full fillet (~1.3 lb), flash-frozen.
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Wild BC Sablefish Fillet
from $46.95
Wild BC sablefish (black cod), skin-on boneless fillet (~1.2 lb) — rich & buttery.
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Wild Halibut Portion
from $26.25
Wild BC Pacific halibut, skin-off boneless 6 oz portions — lean, sweet, flaky.
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Wild Lingcod Portion
from $14.85
Wild-caught BC lingcod, skin-on boneless 6 oz portions — firm white-fish flavour.
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Wild Pacific Cod Portion
from $16.35
Wild North Pacific cod, skinless boneless 6 oz portions — sustainable, flaky white fish.
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Wild Sockeye Salmon Portion
from $17.95
Wild Canadian sockeye, skin-on boneless 6 oz portions — 2,260 mg omega-3 each.
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Wild Chinook Salmon Portion
from $17.85
Wild Nootka Sound chinook, fishermen-direct — exceptional marbling, 6 oz portions.
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Wild Coho Salmon Portion
from $16.95
Wild Canadian coho salmon, skin-on boneless 6 oz portions — clean, classic wild salmon.
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Wild Petrale Sole Fillet
from $10.86
Wild Pacific petrale sole fillets, skin-on & boneless — delicate, sweet, quick-cooking.
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Wild BC Rockfish Fillets
from $9.95
Wild-caught BC rockfish fillets, skinless & boneless — mild, versatile white fish.
Shop now →Wild-caught, never penned, never dyed
Hook-and-line and trap-caught in cold B.C. and Pacific waters — never penned, never dyed. The honest alternative to "organic fish."
Flash-frozen at the peak, shipped frozen
Flash-frozen within hours of the catch, then shipped frozen across Canada. Flash-freezing at the peak beats the "fresh" counter — nothing's lost between ocean and kitchen.
Sustainably harvested
Caught under quota by small-boat fishers, fully traceable to the source — how a fishing family stays in business for the next generation.
Is wild seafood the same as "organic fish"?
Not exactly — and that's the point. There's no meaningful "organic" standard for wild-caught fish: wild salmon, halibut and cod eat their natural diet in the open ocean — never penned, never fed, never dyed. So rather than chase an "organic" label built for farmed food, we focus on what actually makes seafood clean: wild-caught, sustainably harvested, traceable to the boat. That's the honest analog to "organic fish." (It's also why our home-delivery brand is Seafood Naturally — while Organic Ocean continues as our name elsewhere.)
How to get wild, sustainable fish at home
No boat required — order online and we'll bring the catch to your door.
Pick your fish
Wild salmon, halibut, sablefish, cod and more — portioned for the home cook.
We ship it frozen
Flash-frozen at the peak and packed frozen, delivered across Canada.
Cook restaurant-grade fish
Thaw, cook, and plate the same wild fish B.C. chefs ask for by name.
Loved by home cooks across Canada
"Pure, unadulterated taste of the ocean in every bite. This wild-caught sockeye exceeded our expectations — exceptional freshness and rich flavour."
"So delicious and easy to make. I did it Japanese style with miso — so buttery and sweet."
"We've bought this several times and it never disappoints. Really good."
"Excellent, the right size portion — easy to pan-fry in butter and fresh herbs."
As featured on Apple TV+'s The Reluctant Traveler with Eugene Levy.
From wild B.C. waters to your table
Seafood Naturally is the home-delivery brand of Organic Ocean — a fisherman-owned company that has supplied some of the world's finest kitchens for more than fifteen years. We're fishermen, and we have fishermen friends, so the best pieces don't slip past us. Every portion is wild-caught or sustainably harvested, fully traceable, and frozen at the peak of freshness — the same seafood the chefs rely on, now ordered online and delivered to your door.
Organic seafood questions, answered
Is wild seafood organic?
No — and honestly, no wild seafood is. Organic certification was designed for farmed food, where the feed and conditions can be controlled. Wild fish live in the open ocean, so there's no meaningful organic standard for them. The real gold standard for wild seafood is wild-caught, sustainably harvested, and traceable — which is exactly how we fish.
Then why does this page mention "organic fish"?
Because it's what a lot of people search for when they want clean, naturally sourced seafood. We'd rather meet you with the honest answer than pretend a label we can't earn. It's also why our home-delivery brand ships under the name Seafood Naturally — while Organic Ocean continues as our name elsewhere.
What makes your fish sustainable?
Our wild fish is caught under quota by small-boat, owner-operated fishers using methods like hook-and-line and traps, and it's fully traceable to the source. In B.C., sustainable seafood is a biological imperative — not a marketing line.
Is frozen fish as good as fresh?
Better, usually. We flash-freeze our wild fish within hours of the catch, locking in flavour and texture. Most "fresh" fish at the counter was frozen and thawed anyway — flash-freezing within hours of the catch means nothing's lost between the ocean and your kitchen.
Where do you deliver?
Across Canada — Vancouver, Toronto, Calgary and beyond — shipped frozen so your wild seafood arrives in perfect condition.
Do I have to subscribe?
Not at all. Order whatever wild fish you like, whenever you like. Prefer it on repeat? You can start a Standing Order later — but there's no commitment to shop today.
Which fish should I start with?
Wild sockeye salmon and wild halibut are our most-loved. For mild white fish, try Pacific cod or lingcod; for something rich, sablefish (black cod). All wild-caught or sustainably harvested.
Taste the honest answer to "organic fish"
Wild-caught & sustainably harvested seafood, shipped frozen across Canada.
Shop Wild Fish Shop Wild SalmonNew here? 10% off your first order with code FRESHFISH10