Organic Fish? Wild-Caught Is the Honest Gold Standard
Here's the honest truth: wild fish can't be certified organic — nobody owns the open ocean. What you're really after is wild-caught & sustainably harvested. That's the real gold standard for seafood, and it's the only way we've ever fished.
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Wild fish & wild salmon, ready to ship
Real wild-caught fillets and portions, frozen at the peak of freshness — the honest answer when you're shopping for "organic fish" or organic seafood.
Wild Sockeye Salmon Fillet
from $49.95
Wild-caught Canadian sockeye, skin-on & boneless full fillet (~1.3 lb), flash-frozen.
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Wild BC Sablefish Fillet
from $46.95
Wild BC sablefish (black cod), skin-on boneless fillet (~1.2 lb) — rich & buttery.
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Wild Halibut Portion
from $26.25
Wild BC Pacific halibut, skin-off boneless 6 oz portions — lean, sweet, flaky.
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Wild Lingcod Portion
from $14.85
Wild-caught BC lingcod, skin-on boneless 6 oz portions — firm white-fish flavour.
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Wild Pacific Cod Portion
from $16.35
Wild North Pacific cod, skinless boneless 6 oz portions — sustainable, flaky white fish.
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Wild Sockeye Salmon Portion
from $17.95
Wild Canadian sockeye, skin-on boneless 6 oz portions — 2,260 mg omega-3 each.
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Wild Chinook Salmon Portion
from $17.85
Wild Nootka Sound chinook, fishermen-direct — exceptional marbling, 6 oz portions.
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Wild Coho Salmon Portion
from $16.95
Wild Canadian coho salmon, skin-on boneless 6 oz portions — clean, classic wild salmon.
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Wild Petrale Sole Fillet
from $10.86
Wild Pacific petrale sole fillets, skin-on & boneless — delicate, sweet, quick-cooking.
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Wild BC Rockfish Fillets
from $9.95
Wild-caught BC rockfish fillets, skinless & boneless — mild, versatile white fish.
Shop now →Wild-caught, never farmed
Hook-and-line and trap-caught in cold B.C. and Pacific waters — never penned, never dyed. The honest alternative to "organic fish."
Frozen at sea, shipped cold
Flash-frozen within hours of the catch, then shipped cold across Canada. Frozen-at-sea beats the "fresh" counter — nothing's lost between ocean and kitchen.
Sustainably harvested
Caught under quota by small-boat fishers, fully traceable to the source — how a fishing family stays in business for the next generation.
Is wild seafood the same as "organic fish"?
Short answer: no — and that's a good thing. Organic certification was built for farms, where you control the feed, the water, and the pen. Nobody controls the open ocean, so by law wild fish can't be certified organic. The honest standard for wild seafood is different — and higher: wild-caught, sustainably harvested, and fully traceable to the boat that landed it. That's exactly why we retired the old "Organic Ocean" name for our home-delivery brand in 2025. We'd rather tell you the truth than borrow a word that doesn't fit.
How to get wild, sustainable fish at home
No boat required — order online and we'll bring the catch to your door.
Pick your fish
Wild salmon, halibut, sablefish, cod and more — portioned for the home cook.
We ship it cold
Frozen-at-sea and packed cold, delivered across Canada.
Cook restaurant-grade fish
Thaw, cook, and plate the same wild fish B.C. chefs ask for by name.
Loved by home cooks across Canada
"Pure, unadulterated taste of the ocean in every bite. This wild-caught sockeye exceeded our expectations — exceptional freshness and rich flavour."
"So delicious and easy to make. I did it Japanese style with miso — so buttery and sweet."
"We've bought this several times and it never disappoints. Really good."
"Excellent, the right size portion — easy to pan-fry in butter and fresh herbs."
As featured on Apple TV+'s The Reluctant Traveler with Eugene Levy.
From wild B.C. waters to your table
Seafood Naturally is the home-delivery brand of Organic Ocean — a fisherman-owned company that has supplied some of the world's finest kitchens for more than fifteen years. We're fishermen, and we have fishermen friends, so the best pieces don't slip past us. Every portion is wild-caught or sustainably harvested, fully traceable, and frozen at the peak of freshness — the same seafood the chefs rely on, now ordered online and delivered to your door.
Organic seafood questions, answered
Is wild seafood organic?
No — and honestly, no wild seafood is. Organic certification was designed for farmed food, where the feed and conditions can be controlled. Wild fish live in the open ocean, so they can't be certified organic. The real gold standard for wild seafood is wild-caught, sustainably harvested, and traceable — which is exactly how we fish.
Then why does this page mention "organic fish"?
Because it's what a lot of people search for when they want clean, naturally sourced seafood. We'd rather meet you with the honest answer than pretend a label we can't earn — we even retired our old "Organic Ocean" name for the home-delivery brand in 2025 for this reason.
What makes your fish sustainable?
Our wild fish is caught under quota by small-boat, owner-operated fishers using methods like hook-and-line and traps, and it's fully traceable to the source. In B.C., sustainable seafood is a biological imperative — not a marketing line.
Is frozen fish as good as fresh?
Better, usually. We flash-freeze our wild fish within hours of the catch, locking in flavour and texture. Most "fresh" fish at the counter was frozen and thawed anyway — frozen-at-sea means nothing's lost between the ocean and your kitchen.
Where do you deliver?
Across Canada — Vancouver, Toronto, Calgary and beyond — shipped cold so your wild seafood arrives in perfect condition.
Do I have to subscribe?
Not at all. Order whatever wild fish you like, whenever you like. Prefer it on repeat? You can start a Standing Order later — but there's no commitment to shop today.
Which fish should I start with?
Wild sockeye salmon and wild halibut are our most-loved. For mild white fish, try Pacific cod or lingcod; for something rich, sablefish (black cod). All wild-caught or sustainably harvested.
Taste the honest answer to "organic fish"
Wild-caught & sustainably harvested seafood, shipped cold across Canada.
Shop Wild Fish Shop Wild SalmonNew here? 10% off your first order with code FRESHFISH10