A New Name, the Same Commitment to Exceptional Seafood
From the beginning, Organic Ocean has stood for more than just premium seafood, it’s represented a movement. One of our earliest customers coined the name, and for years it captured our dedication to sustainability and quality. But as the seafood landscape has evolved, so has the language used to describe it.
Today, we're introducing Seafood Naturally, a name that better reflects our mission and allows us to speak more clearly about what sets us apart.
Why the Name Change? It’s About Clarity and Integrity
The word “organic” means different things to different people, especially in seafood.
- In the U.S., there is no official organic certification for seafood.
- In Canada, shifting regulations have created confusion.
- Internationally, standards are inconsistent.
This lack of clarity makes it harder to communicate the trust, transparency, and quality that we work so hard to deliver.
What Does Seafood Naturally Stand For?
We asked our people what our products represent to them. Their answer was clear: Seafood, Naturally.
This name allows us to move past the ambiguity and focus on the pillars of what we offer:
- Wild-caught, responsibly harvested seafood
- Farmed products raised without chemicals, antibiotics, or additives
- Certified sustainability through programs like Ocean Wise
- Hands-on inspection and small-batch, hand-packed quality
Whether it’s wild or farmed, everything we ship is held to the same high standards: clean, honest, and traceable.
Honoring Organic Ocean’s Legacy
Organic Ocean isn’t going away.
We’ll continue using the name in our B2B business, where it’s known and trusted. But for our direct-to-consumer community, Seafood Naturally will now be the face of our brand.
This shift enables us to communicate in a manner that aligns more closely with your values and ours, regarding healthy food, ocean stewardship, and transparency.
What You Can Expect Moving Forward
With Seafood Naturally, nothing about our standards or sourcing has changed. If anything, our bar is higher:
- More transparency about sourcing and sustainability
- Easier shopping with clear labeling and other upcoming features
- Stronger storytelling about how seafood supports coastal communities
- Consistent communication that avoids confusion and builds trust
We’re excited to take this next step with you, and we’re grateful for the support that’s brought us here.
Ready to Dive In?
Explore the new Seafood Naturally storefront and discover the same premium and sustainable seafood, now with a name that says exactly what we stand for.