It’s called rockfish, but the name doesn’t do it justice. 

Sustainably harvested off the coast of British Columbia, our rockfish isn’t just any white fish—it’s a West Coast staple with a heritage of flavour and a name rooted in the Greek word for “magnificent.” And rightly so. 

We select only rockfish caught as directed bycatch from small-scale, hook-and-line fisheries—ensuring maximum sustainability with minimal impact. Often mistaken for snapper or cod, this member of the Sebastes genus delivers lean, firm white flesh with a clean taste and just a hint of nutty sweetness. 

If you're looking for a fish that can do it all—and do it well—this is it. 

Think of rockfish as your kitchen’s most versatile understudy—ready to step into any white fish role and own the spotlight. 

Sauté it, bake it, steam it, or let it shine in fish tacos or a Mediterranean-style bouillabaisse. Its tenderness makes it ideal for crispy deep-fries and flaky pan-sears. Pair it with citrus, herbs, or a light butter sauce, and it’ll taste like summer—any time of year.